Emotional Design by Donald A Norman

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Emotional Design by Donald A Norman

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Summary

The design community has focused on making products easier to use. This work aims to demonstrate that design experts have underestimated the role of emotion on our experience of everyday objects.

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Emotional Design by Donald A Norman

By the author of The Design of Everyday Things , the first book to make the connection between our emotions and how we relate to ordinary objects--from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects. Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.
SKU Unavailable
ISBN 13 9780465051359
ISBN 10 0465051359
Title Emotional Design
Author Donald A Norman
Condition Unavailable
Binding Type Hardback
Publisher Basic Books
Year published 2003-12-24
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.