Emotional Digital by Alexander Branczyk

Emotional Digital by Alexander Branczyk

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Summary

A collection of hundreds of contemporary typefaces, introduced by the designers themselves. This indispensable resource and reference work offers stimulus for typeface design and layout, examines the marketing concepts, and also demonstrates diverse opportunities for the use of digital type.

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Emotional Digital by Alexander Branczyk

A collection of hundreds of contemporary typefaces, introduced by the designers themselves. While countless books showcase the latest in typographical design, this one presents the best printed media from the 50 most influential foundries, revealing a wide spectrum of work - from brochures, flyers and postcards to type-specimens and posters - that shows just how expressive and personal type can be. Foundries are organized alphabetically, and hundreds of fonts have been selected for their originality, impact and longevity. In many cases they have been created and applied by the same person, so the designer's original vision, from "cutting" the typeface to the final printed or digital result, is seen as a continuous process. Many of the fonts are already, or are destined to become, classics. A useful reference section lists typefaces and designers, making often obscure sources accessible in a single document.
SKU Unavailable
ISBN 13 9780500019252
ISBN 10 0500019258
Title Emotional Digital
Author Alexander Branczyk
Condition Unavailable
Publisher Thames And Hudson
Year published 1999-06-28
Number of pages 312
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable