The End of Advertising as We Know it by Sergio Zyman

The End of Advertising as We Know it by Sergio Zyman

The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers will learn how advertising died, what killed it, and how to revive it for the better.

"Zyman's thorough, thoughtful words might be the kick-in-the-pants the industry needs" (Publishers Weekly, July 22, 2002) "The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section." (Library Journal, August 2002)

SERGIO ZYMAN is the former chief marketing officer at Coca-Cola and the bestselling author of The End of Marketing as We Know It. He is the founder and Chairman of the Zyman Marketing Group, a leading firm in strategic consulting, software applications, and educational resources whose clients include Chase Bank, Callaway Golf, and Vicente Fox, President of Mexico. ARMIN BROTT has co-written books on business with some of today's highest profile industry leaders, and is also a bestselling author in his own right. His other titles include The Expectant Father: Facts, Tips, and Advice for Dads-to-Be, The New Father: A Dad's Guide to the First Year, and A Dad's Guide to the Toddler Years. He lives with his family in Oakland, California.

SKU	Unavailable
ISBN 13	9780471225812
ISBN 10	0471225819
Title	The End of Advertising as We Know it
Author	Sergio Zyman
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley and Sons Ltd
Year published	2002-09-17
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.