End of the Road by Chris Brady
Presents a darn good read.
No other M&A "case study" is more educative in demonstrating the importance of brand than the BMW-Rover debacleNarrated superbly well by Brady and Lorenz - The Independent 13 March 2008
Dr. Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London, and Head Business Coach at Cape Consulting. He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations. Andrew Lorenz, former Business Editor of the Sunday Times, is currently the Director of Financial Dynamics, Business Communications. His previous roles have included Deputy City Editor of the Sunday Telegraph, City correspondent on The Scotsman as well as Industrial Editor at The Journal, Newcastle. Andrew has published many articles and columns, and has had contributions broadcast on BBC Radio and ITV television.
| SKU | Unavailable |
| ISBN 13 | 9780273706533 |
| ISBN 10 | 0273706535 |
| Title | End of the Road |
| Author | Chris Brady |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2005-10-24 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |