Enterprise 2.0 by Andrew Mcafee
'Web 2.0' is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. This book shows how they're doing this, and why it's benefiting them.
"If you're intent on positioning your business for the future, and would rather lead than follow, you need to read this book" -Gary Hamel We'd recommend this book to any under-appreciated CIO seeking self-improvement, and to executives trying to extract greater value from their IT spending... --ZDNet UK, October 12, 2009
Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.
| SKU | Unavailable |
| ISBN 13 | 9781422125878 |
| ISBN 10 | 1422125874 |
| Title | Enterprise 2.0 |
| Author | Andrew Mcafee |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2009-11-30 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |