The Entertainment Economy by Michael Wolf

The Entertainment Economy by Michael Wolf

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Summary

Combining insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.

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The Entertainment Economy by Michael Wolf

As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.
SKU Unavailable
ISBN 13 9780140281750
ISBN 10 0140281754
Title The Entertainment Economy
Author Michael Wolf
Series Penguin Business
Condition Unavailable
Binding Type Hardback
Publisher Penguin Books Ltd
Year published 1999-09-02
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.