Entertainment-Education and Social Change by Everett Rogers

Entertainment-Education and Social Change by Everett Rogers

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Singhal, Arvind; Cody, Michael J.; Rogers, Everett M.; Sabido, Miguel

SKU	Unavailable
ISBN 13	9780805845532
ISBN 10	0805845534
Title	Entertainment-Education and Social Change
Author	Everett Rogers
Series	Routledge Communication Series
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Inc
Year published	2003-11-01
Number of pages	482
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.