The Entrepreneur by William Heinecke

The Entrepreneur by William Heinecke

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Summary

This revised edition of the best-selling book The Entrepreneur includes four new chapters that are relevant to today's entrepreneurs and marketplace. is essential reading for anyone who wants to know what it takes to be a successful entrepreneur.

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The Entrepreneur by William Heinecke

Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.

William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe.

Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong.

Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.

SKU Unavailable
ISBN 13 9780470820988
ISBN 10 0470820985
Title The Entrepreneur
Author William Heinecke
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2003-04-17
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.