Entrepreneurial Management in Small Firms by Ian Chaston

Entrepreneurial Management in Small Firms by Ian Chaston

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies
Professor Pauric McGowan
Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster

This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies..Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worlds
Jinmin Wang
The International Journal of Entrepreneurship and Innovation

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.

SKU	Unavailable
ISBN 13	9781848600256
ISBN 10	1848600259
Title	Entrepreneurial Management in Small Firms
Author	Ian Chaston
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2009-11-03
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.