Entrepreneurial Marketing by Leonard M Lodish
Marketing is rated as an important function and one of the greatest strengths of entrepreneurial companies. This book provides entrepreneurs with marketing approaches for new entrepreneurial ventures. It includes web-based segmentation and positioning techniques, and also provides strategies for finding marketing opportunities on the Internet.
LEONARD LODISH, PhD, is the Samuel R. Harrell Professor of Marketing in the Marketing Department at Wharton. He is also cofounder and Chair of Wharton's Global Consulting Practicum and the innovator of Wharton's MBA Entrepreneurial Marketing course. HOWARD LEE MORGAN is Vice Chairman of idealab!, the pioneering Internet incubator, and President and founder of the Arca Group, Inc., a consulting and venture capital investment firm. AMY KALLIANPUR is Assistant Professor of Marketing at the Eli Broad Business School of Michigan State University.
| SKU | Unavailable |
| ISBN 13 | 9780471382447 |
| ISBN 10 | 0471382442 |
| Title | Entrepreneurial Marketing |
| Author | Leonard M Lodish |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2001-01-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |