Entrepreneurship by William D Bygrave

Entrepreneurship by William D Bygrave

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Summary

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals.

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Entrepreneurship by William D Bygrave

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.
SKU Unavailable
ISBN 13 9780470450376
ISBN 10 0470450371
Title Entrepreneurship
Author William D Bygrave
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2010-11-02
Number of pages 632
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.