Entrepreneurship for Everyone by Robert Mellor
Brings to the non-specialist not only the crucial issues of entrepreneurship, but also bridges the gap between business knowledge and expert knowledge from other disciplines.
This book is deeper than just new venture formationNew value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries
R.Schumann
Entrepreneur
R.Schumann
Entrepreneur
ROBERT MELLOR Principle Lecturer and Director of Enterprise at Kingston University, UK. He teaches on a range of information systems related courses at Kingston Business School and is an expert advisor to the European Commission. He has taught widely in the UK, Denmark and Sweden.
| SKU | Unavailable |
| ISBN 13 | 9781412947763 |
| ISBN 10 | 1412947766 |
| Title | Entrepreneurship for Everyone |
| Author | Robert Mellor |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2008-11-11 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |