Entrepreneurship in Tourism by Andreas Walmsley
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.
| SKU | Unavailable |
| ISBN 13 | 9781138048775 |
| ISBN 10 | 1138048771 |
| Title | Entrepreneurship in Tourism |
| Author | Andreas Walmsley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2018-12-06 |
| Number of pages | 238 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |