Entrepreneurship: Starting and Operating A Small Business, Global Edition by Steve Mariotti

Entrepreneurship: Starting and Operating A Small Business, Global Edition by Steve Mariotti

For courses in Entrepreneurship, Small Business Management, and Starting a Business.     A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.   In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

SKU	Unavailable
ISBN 13	9781292097411
ISBN 10	1292097418
Title	Entrepreneurship: Starting and Operating A Small Business, Global Edition
Author	Steve Mariotti
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2015-05-14
Number of pages	576
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.