The Erotic History of Advertising
Summary
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The Erotic History of Advertising by Tom Reichert
With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
Tom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.
| SKU | Unavailable |
| ISBN 13 | 9781591020851 |
| ISBN 10 | 1591020859 |
| Title | The Erotic History of Advertising |
| Author | Tom Reichert |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prometheus Books |
| Year published | 2003-05-01 |
| Number of pages | 408 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |