Escape Velocity by Geoffrey A Moore

Escape Velocity by Geoffrey A Moore

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.

"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work" -- John Chen, CEO, Sybase

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

SKU	Unavailable
ISBN 13	9780062040893
ISBN 10	0062040898
Title	Escape Velocity
Author	Geoffrey A Moore
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins Publishers Inc
Year published	2011-10-05
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable