Essence Consumer Behaviour by Jim Blythe

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Essence Consumer Behaviour by Jim Blythe

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Summary

Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer behaviour, and the tools and techniques available for doing so.

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Essence Consumer Behaviour by Jim Blythe

A user-friendly, readable and concise introduction to the subject of consumer behaviour.

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SKU Unavailable
ISBN 13 9780135731222
ISBN 10 0135731224
Title Essence Consumer Behaviour
Author Jim Blythe
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1997-05-27
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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