Essence Marketing Research by Chisnall
Offers information about the nature, scope, tools and techniques of marketing research. The author places marketing research in the context of planning and decision-making in business and examines the various types of market research, such as surveys, questionnaires and group studies.| SKU | Unavailable |
| ISBN 13 | 9780132848299 |
| ISBN 10 | 0132848295 |
| Title | Essence Marketing Research |
| Author | Chisnall |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1991-03-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |