The Essence of Small Business by Colin Barrow

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The Essence of Small Business by Colin Barrow

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Part of Essence Of Management Ser series

Summary

This work offers a practical approach with emphasis on decision-making. Real-life case studies aim to make the subject relevant for the student. The focus is on the development of the firm's international competitiveness.

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The Essence of Small Business by Colin Barrow

The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.

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SKU Unavailable
ISBN 13 9780137486410
ISBN 10 0137486413
Title The Essence of Small Business
Author Colin Barrow
Series Essence Of Management Ser
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1998-01-28
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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