The Essence of Small Business
The Essence of Small Business
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Summary
This work offers a practical approach with emphasis on decision-making. Real-life case studies aim to make the subject relevant for the student. The focus is on the development of the firm's international competitiveness.
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The Essence of Small Business by Colin Barrow
The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.| SKU | Unavailable |
| ISBN 13 | 9780137486410 |
| ISBN 10 | 0137486413 |
| Title | The Essence of Small Business |
| Author | Colin Barrow |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1998-01-28 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |