The Essential Advantage by Paul Leinwand
Helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the 'right to win' in its chosen markets. This title also helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.
Named by strategy+business magazine as one of the Best Business Books of 2011"Few companies achieve a capabilities-driven "right to win" in their markets. This book will help your firm be among them." - Consulting Magazine
Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Marketing Advisory Council. Cesare Mainardi is Managing Director of Booz & Company's North American business and is a member of the firm's Executive Committee. In 2005, Consulting magazine named him in its Top 25 Consultants list.
| SKU | Unavailable |
| ISBN 13 | 9781422136515 |
| ISBN 10 | 1422136515 |
| Title | The Essential Advantage |
| Author | Paul Leinwand |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2010-12-09 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |