Essentials of CRM by Bryan Bergeron Md
Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work.
BRYAN BERGERON has spent the last thirty years designing and working with computers and electronics. He teaches at Harvard Medical School and MIT, serves as Editor in Chief of e.MD and technical editor of Postgraduate Medicine, and is on the editorial boards of Healthcare Informatics and Perspectives in Biology and Medicine, among others. He has authored several books on business and technology.
| SKU | Unavailable |
| ISBN 13 | 9780471206033 |
| ISBN 10 | 0471206032 |
| Title | Essentials of CRM |
| Author | Bryan Bergeron Md |
| Series | Essentials Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2002-01-24 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |