Essentials of Digital Marketing
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Essentials of Digital Marketing by Kathryn Waite
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.| SKU | Unavailable |
| ISBN 13 | 9781911396017 |
| ISBN 10 | 1911396013 |
| Title | Essentials of Digital Marketing |
| Author | Kathryn Waite |
| Series | Global Management Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Goodfellow Publishers Limited |
| Year published | 2018-02-26 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |