Essentials of Entrepreneurship and Small Business Management by Norman Scarborough

Essentials of Entrepreneurship and Small Business Management by Norman Scarborough

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLabTM or MasteringTM, several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.

For courses in small business management, entrepreneurship, and new venture creation and/or management.

The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

Also available with MyLab Entrepreneurship

By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

NOTE: You are purchasing a standalone product; MyLabTM Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for:

0134890442 / 9780134890449 Entrepreneurship and Small Business Management, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e

Package consists of:

• 0134742400 / 9780134742403 Essentials of Entrepreneurship and Small Business Management, Student Value Edition
• 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

JEFFREY CORNWALL is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. He has held several faculty positions and was co-founder and President/CEO of a fast-growing corporation before returning to academics. Dr. Cornwall consults with a variety of businesses, is the author of four books and has a top-rated blog, The Entrepreneurial Mind.
MICHAEL NAUGHTON holds the Moss Endowed Chair in Catholic Social Thought at the University of St. Thomas, Minnesota. He is the director of the John A. Ryan Institute for Catholic Social Thought and he is the author and editor of several books and dozens of articles.

SKU	Unavailable
ISBN 13	9780134742403
ISBN 10	0134742400
Title	Essentials of Entrepreneurship and Small Business Management
Author	Norman Scarborough
Condition	Unavailable
Publisher	Pearson
Year published	2018-01-05
Number of pages	832
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.