Essentials of Global Marketing by Svend Hollensen
Essentials of Global Marketing offers a concise and manageable approach to the subject.The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.
| SKU | Unavailable |
| ISBN 13 | 9780273756545 |
| ISBN 10 | 0273756540 |
| Title | Essentials of Global Marketing |
| Author | Svend Hollensen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2012-07-12 |
| Number of pages | 560 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |