Essentials of Marketing by E Jerome Mccarthy
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.| SKU | Unavailable |
| ISBN 13 | 9780256127461 |
| ISBN 10 | 0256127468 |
| Title | Essentials of Marketing |
| Author | E Jerome Mccarthy |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1994-01-01 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |