Essentials of Marketing by Frances Brassington
Provides an introduction to the subject of Marketing for all students taking a short or one-semester marketing module - whatever their background. This book shows the links between theory and practice by using case studies drawn from real life, whilst focusing on the most important concepts and theories of marketing.| SKU | Unavailable |
| ISBN 13 | 9780273708186 |
| ISBN 10 | 027370818X |
| Title | Essentials of Marketing |
| Author | Frances Brassington |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2007-01-31 |
| Number of pages | 568 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |