Essentials of Marketing by Jim Blythe
This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.| SKU | Unavailable |
| ISBN 13 | 9780273646679 |
| ISBN 10 | 0273646672 |
| Title | Essentials of Marketing |
| Author | Jim Blythe |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 2000-10-05 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |