Essentials of Marketing by Jim Blythe

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Essentials of Marketing by Jim Blythe

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Summary

An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered..

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Essentials of Marketing by Jim Blythe

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

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SKU Unavailable
ISBN 13 9780273693581
ISBN 10 0273693581
Title Essentials of Marketing
Author Jim Blythe
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2004-12-06
Number of pages 376
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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