Essentials of Marketing Communications by Jim Blythe

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Essentials of Marketing Communications by Jim Blythe

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Summary

Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.

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Essentials of Marketing Communications by Jim Blythe

Written with simple, clear language, this is the most concise book on marketing communications helping true beginners understand the subject.

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SKU Unavailable
ISBN 13 9780273702054
ISBN 10 027370205X
Title Essentials of Marketing Communications
Author Jim Blythe
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2005-12-15
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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