Essentials of Marketing Research by Kenneth E Clow

Essentials of Marketing Research by Kenneth E Clow

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results.

"Strengths: well written, comprehensive, easy to read, covers all the major topicsI like it as is!" -- Sanjay Mehta
"The book definitely meets my teaching style and needs. I really do think the book will complement what I and other applied marketing researchers are trying to accomplish." -- William Hauser

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing. Dr. Karen E. James is a professor of Marketing and Chair of the Department of Management and Marketing at Louisiana State University Shreveport, where she holds the Joe and Abby Averett Professorship in Business. Dr. James earned both her DBA (1994) and MBA (1987) degrees from Southern Illinois University in Carbondale. She also received a Bachelor of Arts degree from Purdue University in Mass Communication after completing a double major in Public Relations and Radio and Television Production. Dr. James has extensive consulting experience, including health care marketing and focus group moderation consulting. She has created numerous educational supplements for various publishers and teaches marketing research on a regular basis. Her writings have been published in the Business Communication Quarterly, The Journal of Marketing Management, Services Marketing Quarterly, the Higher Education Management and Policy Journal, and the Journal of Education for Business and Marketing Management, among others.

SKU	Unavailable
ISBN 13	9781412991308
ISBN 10	1412991307
Title	Essentials of Marketing Research
Author	Kenneth E Clow
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2013-03-05
Number of pages	520
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.