Essentials of Marketing Research by Naresh Malhotra

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Essentials of Marketing Research by Naresh Malhotra

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Summary

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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Essentials of Marketing Research by Naresh Malhotra

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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SKU Unavailable
ISBN 13 9780273724339
ISBN 10 0273724339
Title Essentials of Marketing Research
Author Naresh Malhotra
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-04-11
Number of pages 496
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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