Essentials of Strategic Management
Summary
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Essentials of Strategic Management by Martyn R Pitt
Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.
This is a fantastically well written text which incorporates the latest thinking on strategic managementStriking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford
| SKU | Unavailable |
| ISBN 13 | 9781849201872 |
| ISBN 10 | 1849201870 |
| Title | Essentials of Strategic Management |
| Author | Martyn R Pitt |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2012-03-31 |
| Number of pages | 472 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |