Ethnicity, Inc. by John L Comaroff

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Summary

Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.

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Ethnicity, Inc. by John L Comaroff

Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
"The Comaroffs are among the very finest anthropologists working anywhere in the world todayAs genuine leaders of the discipline, every new book they publish is an event and this one is no exception. Ethnicity, Inc. will be a watershed for anyone looking for new ways to explain our neoliberal world. This extraordinarily lucid book is one of the most ambitious, wide-ranging, and thought-provoking pieces of anthropological scholarship written over the last few decades; it sets a standard other scholars can only hope to emulate." - Matti Bunzl, University of Illinois at Urbana-Champaign"
John L. Comaroff is the Harold W. Swift Distinguished Service Professor of Anthropology at the University of Chicago and a research professor at the American Bar Foundation. Jean Comaroff is the Bernard E. and Ellen C. Sunny Distinguished Service Professor of Anthropology and director of the Chicago Center for Contemporary Theory at the University of Chicago. Both are honorary professors at the University of Cape Town. Together they have coauthored or coedited numerous books, including Of Revelation and Revolution, volumes 1 and 2; Ethnography and the Historical Imagination; Millennial Capitalism and the Culture of Neoliberalism; and Law and Disorder in the Postcolony.
SKU Unavailable
ISBN 13 9780226114729
ISBN 10 0226114724
Title Ethnicity, Inc.
Author John L Comaroff
Series Chicago Studies In Practices Of Meaning
Condition Unavailable
Binding Type Paperback
Publisher The University of Chicago Press
Year published 2009-07-01
Number of pages 236
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.