ETrust by Karen S Cook
There is one thing that moves online consumers to click add to cart, that allows sellers to accept certain forms of online payment, and that makes online product reviews meaningful: trust. Without trust, online interactions can't advance. But how is trust among strangers established on the Internet? What role does reputation play in the formation of online trust? In eTrust, editors Karen Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire explore the unmapped territory where trust, reputation, and online relationships intersect, with major implications for online commerce and social networking. eTrust uses experimental studies and field research to examine how trust in anonymous online exchanges can create or diminish cooperation between people. The first part of the volume looks at how feedback affects online auctions using trust experiments. Gary Bolton and Axel Ockenfels find that the availability of feedback leads to more trust among one-time buyers, while Davide Barrera and Vincent Buskens demonstrate that, in investment transactions, the buyer's own experience guides decision making about future transactions with sellers. The field studies in Part II of the book examine the degree to which reputation facilitates trust in online exchanges. Andreas Diekmann, Ben Jann, and David Wyder identify a reputation premium in mobile phone auctions, which not only drives future transactions between buyers and sellers but also payment modes and starting bids. Chris Snijders and Jeroen Weesie shift focus to the market for online programmers, where tough competition among programmers allows buyers to shop around. The book's third section reveals how the quality and quantity of available information influences actual marketplace participants. Sonja Utz finds that even when unforeseen accidents hinder transactions--lost packages, computer crashes--the seller is still less likely to overcome repercussions from the negative feedback of dissatisfied buyers. So much of our lives are becoming enmeshed with the Internet, where ordinary social cues and reputational networks that support trust in the real world simply don't apply. eTrust breaks new ground by articulating the conditions under which trust can evolve and grow online, providing both theoretical and practical insights for anyone interested in how online relationships influence our decisions. A Volume in the Russell Sage Foundation Series on Trust
Vincent Buskens holds a masters degree in Discrete Mathematics and in Technological Development Science and graduated in Sociology in 1999 at Utrecht University. His Ph.D. research, which combines theory and applications from Sociology and Economics, was awarded with the prize for the best dissertation in economics in the Netherlands from the Royal Netherlands' Economic Association in 1998-1999. From 1999 to 2000 he worked as a visiting scholar at Stanford Graduate School of Business and at the University of Chicago. As of 2000, he works as a research fellow at the Interuniversity Center for Social Science Theory and Methodology (ICS), located at Utrecht University, The Netherlands
| SKU | Unavailable |
| ISBN 13 | 9780871543110 |
| ISBN 10 | 0871543117 |
| Title | ETrust |
| Author | Karen S Cook |
| Series | Russell Sage Foundation Series On Trust |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Russell Sage Foundation |
| Year published | 2009-11-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |