Event Marketing by Leonard H Hoyle
The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences, expositions, corporate meetings, festivals, fairs, and other events.
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
| SKU | Unavailable |
| ISBN 13 | 9780471401797 |
| ISBN 10 | 047140179X |
| Title | Event Marketing |
| Author | Leonard H Hoyle |
| Series | The Wiley Event Management Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2002-05-23 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |