Event Policy by Malcolm Foley

Event Policy by Malcolm Foley

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Summary

As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

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Event Policy by Malcolm Foley

As the event management field expands, there has been an emergence of a distinctive events policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.

SKU Unavailable
ISBN 13 9780415548335
ISBN 10 0415548330
Title Event Policy
Author Malcolm Foley
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2011-08-30
Number of pages 198
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.