Events Feasibility and Development by William O'toole

Events Feasibility and Development by William O'toole

This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.

‘O’Toole’s steadfast insistence that practical skills be injected into the curricula placed [our] graduates at the forefront of the industry globally.. In this latest book he proves his mettle, over two decades later, at a juncture in which the industry is going through a period of re-invention. The Event Sector now ushers students into a new world of managing mega events amidst the Covid-19 pandemic, and terrorism concerns. Interactive case studies, modern checklists, and effective risk reminders are all part of the modern strategy dispensed with operational nuances, which are proven time and again to be invaluable to any event manager.’

Dr Dominic Szambowski, Dean - Swiss Hotel Management School, Switzerland, and Former President of the International College of Management, Sydney

‘In our work in Uganda, Sudan and Liberia, we invited William O'Toole to develop a course and train our staff and the local people in the creation of events. These countries have seen the ravages of war and my idea was to use events and festivals as part of the social healing though local engagement. William describes this unique experience in this textbook.’

Andrew Robertson, Chief General Services, UN Mission in Sudan (UNMIS), United Nations

William O’Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.

SKU	Unavailable
ISBN 13	9781032000879
ISBN 10	1032000872
Title	Events Feasibility and Development
Author	William O'toole
Series	Events Management
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2021-12-14
Number of pages	312
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.