The Everything Guide to Mobile Apps by Peggy Anne Salz

The Everything Guide to Mobile Apps by Peggy Anne Salz

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Summary

The Everything Guide to Mobile Apps is the practical guide for businesses of all sizes who want to create and market a mobile app.

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The Everything Guide to Mobile Apps by Peggy Anne Salz

Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
Peggy Anne Salz is the chief analyst and founder of MobileGroove, which produces and promotes custom research, strategic thought leadership, and knowledge resources for the global mobile industry. Jennifer Moranz - Jennifer Moranz is a top producing marketing executive with over 7 years of experience in the mobile industry, watching the evolution of apps from their inception on feature phones to analyzing terabytes of mobile app data today.
SKU Unavailable
ISBN 13 9781440555336
ISBN 10 1440555338
Title The Everything Guide to Mobile Apps
Author Peggy Anne Salz
Condition Unavailable
Binding Type Paperback
Publisher Adams Media Corporation
Year published 2013-03-18
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable