The Everything Guide to Writing Copy by Steve Slaunwhite

The Everything Guide to Writing Copy by Steve Slaunwhite

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Steve Slaunwhite is a recognized copywriting expert with 20 years' experience. He is a winner of numerous awards, and has written copy for more than 150 clients, including 43 in the Fortune 500. In addition to leading seminars and writing articles on copywriting, Steve is also the author of the textbook Writing for the B2B Market, plus a number of professional handbooks. His website, a companion to this book, is at http: //forcopywritersonly.com/

SKU	Unavailable
ISBN 13	9781598692518
ISBN 10	1598692518
Title	The Everything Guide to Writing Copy
Author	Steve Slaunwhite
Condition	Unavailable
Binding Type	Paperback
Publisher	Adams Media Corporation
Year published	2007-06-14
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable