The Evolutionary Bases of Consumption by Gad Saad

The Evolutionary Bases of Consumption by Gad Saad

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap

"The key features of this book are (1) it introduces an evolutionary psychological perspective on consumerism and marketing (2) it provides an overview of some robust themes that account for systematic patterning of consumer preferences, and (3) it offers a synthetic approach to the study and understanding of consumer behaviorThe book will be the first of its kind and will inspire new directions in consumer research." - Margo Wilson, Department of Psychology, McMaster University

"Gad Saad has shown me that evolutionary psychology and consumer behavior is a very interesting subject and one I think many people will find interesting-even exciting. The author has an excellent knowledge of the literature on evolutionary psychology and its interpretations. He does a fine job of applying it to the area of consumer behavior. I think it could have an important impact on the advertising industry." - Charles Crawford, Emeritus Professor of Psychology, Simon Fraser University

'Saad's book The Evolutionary Bases of Consumption is aimed at academic researchers studying aspects of consumer psychology, students and practitioners in advertising or marketing, or nonconsumer psychologists who enjoy interdisciplinary research. The book suggests that there is broad applicability of Darwinian principles to the study of consumer behavior... It is the first book of its kind.' - Jill M. Sundie, PsycCRITIQUES

"The key features of this book are (1) it introduces an evolutionary psychological perspective on consumerism and marketing (2) it provides an overview of some robust themes that account for systematic patterning of consumer preferences, and (3) it offers a synthetic approach to the study and understanding of consumer behavior. The book will be the first of its kind and will inspire new directions in consumer research." - Margo Wilson, Department of Psychology, McMaster University

"Gad Saad has shown me that evolutionary psychology and consumer behavior is a very interesting subject and one I think many people will find interesting-even exciting. The author has an excellent knowledge of the literature on evolutionary psychology and its interpretations. He does a fine job of applying it to the area of consumer behavior. I think it could have an important impact on the advertising industry." - Charles Crawford, Emeritus Professor of Psychology, Simon Fraser University

Gad Saad, PhD, is a professor of marketing at Concordia University's John Molson School of Management, where he held the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. He is one of the most well-known public intellectuals challenging the tyranny of political correctness. He is the author of The Evolutionary Bases of Consumption, The Consuming Instinct, and several scholarly papers, as well as the editor of the book Evolutionary Psychology in the Business Sciences. He is a pioneer in the application of evolutionary psychology to consumer behavior. He has been highlighted in the Wall Street Journal and interviewed by Dave Rubin, Glenn Beck, and Joe Rogan as a blogger for Psychology Today.

SKU	Unavailable
ISBN 13	9780805851502
ISBN 10	080585150X
Title	The Evolutionary Bases of Consumption
Author	Gad Saad
Series	Marketing And Consumer Psychology Series
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Inc
Year published	2007-01-23
Number of pages	360
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.