Exceptional Customer Service
Exceptional Customer Service
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Summary
Shows management how to not merely give good service but how to exceed their customers' expectations. This book also provides examples of companies that provide Exceptional Customer Service.
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Exceptional Customer Service by Lisa Ford
When the going's tough, companies that survive will be those that build the greatest loyalty-by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies-from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com-this book shows managers how to go from so-so service to amazing service. In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers. When businesses are fighting to survive, creating a great experience for customers isnit just important-it's essential.
Lisa Ford, CSP, CPAE, is a speaker with over 20 years of experience presenting to businesses, associations and government. David McNair brings over 25 years of experience in the fields of Organisational and Leadership Development. Bill Perry has enjoyed a distinguished career as a writer and author, college professor, consultant, public speaker, and seminar leader.
| SKU | Unavailable |
| ISBN 13 | 9781605500386 |
| ISBN 10 | 1605500380 |
| Title | Exceptional Customer Service |
| Author | Lisa Ford |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Adams Media Corporation |
| Year published | 2009-09-18 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |