The Executive Secretary Guide to Building a Powerful Personal Brand by Anel Martin

The Executive Secretary Guide to Building a Powerful Personal Brand by Anel Martin

We all have a personal brand whether we realize it or not. It determines not only our long-term earning potential but also at times our future opportunities. A strong personal brand cannot be faked, it needs to be authentic and is refined over time by being consistent and professional. The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to know what the things are that build or damage our brands, and how we can ensure that our brands are considered desirable. This book will take you on a journey in which you will analyse your own brand's health, learn tools for brand building, understand the brand breakers you might encounter in your life, and discover brand recovery strategies, by the end of which you will be able to establish and maintain your own brand as a premium one throughout your career.

SKU	Unavailable
ISBN 13	9781539535577
ISBN 10	1539535576
Title	The Executive Secretary Guide to Building a Powerful Personal Brand
Author	Anel Martin
Series	The Executive Secretary Guides
Condition	Unavailable
Binding Type	Paperback
Publisher	Createspace Independent Publishing Platform
Year published	2016-11-03
Number of pages	118
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.