Exhibit Labels by Beverly Serrell

Exhibit Labels by Beverly Serrell

Provides exhibit designers and label writers with a step-by-step guidebook for planning, writing and producing exhibit labels.

Serrell's book is full of good, sound advice, based on solid research and years of experience, presented clearly and interestingly.. Only someone extraordinarily passionate about creating effective communication between museums and visitors and who has worked for many years in all types of museums could have produced such a calm, simply-stated nonpartisan book on what one curator has called 'the great nemesis of museum life.' -- Bay Hallowell Curator This book is not merely about choosing words to put on exhibit labels; it is about attracting, communicating, inspiring, and helping visitors get what they are seeking...Once you have read this book, it is impossible to ignore it. I find that Serrell's commentary comes to mind during all of my writing activities. One of the most notable qualities that gives the book its lingering nature is Serrell's personable voice throughout the text...This is an important text for anyone who is involved with the creation of exhibitions. -- Kirsten Ellenbogen, (King's College London) Journal Of Interpretation Research Surely a masterpiece. The author has done a great job in explaining to the reader about creating interpretive signage, where words compensate for sensory experience...This book has filled the void that existed in the field of exhibit presentation in museums and zoos worldwide. -- Bipul Chakrabarty, Indian Central Zoo Authority Journal Of The International Zoo Educators Association In this easy to read book, Serrell thoroughly shares her vast experience on label design by explaining all aspects to consider, not only from the designer's point of view, but also, and most importantly, from the sudience's perspective...From physical aspects such as space, layout, lighting and materials, to conceptual aspects such as objectives, ideas and messages, to finally human aspects focusing on visitors' expectations, backgrounds and learning styles, they are all part of this excellent step-by-step guide to designing and building successful exhibit labels...Perhaps the most valuable lesson in this book is the urgent need for a systematic evaluation of exhibit labels, before and after they are built...This is well received at a time when professionals involved in the field of environmental education are really questioning the effectiveness and impact of exhibit labels on the visiting public...Serrell's work illustrates how developing front-end, formative and summative evaluations offers a thorough process for adjusting the designer's ideas with the public expectations. -- Rosamira Guillen, Barranquilla Botanical and Zoological Foundation Journal Of The International Zoo Educators Association Clearly presented, flawlessly argued, and filled with both visual and verbal examples, I was most impressed by the layout. The book itself is a metaphor for the ideal exhibition about which all museum educators dream. -- James Scarborough Museum News

Beverly Serrell brings an unusual range of experience as a museum practitioner to Exhibit Labels: An Interpretive Approach. Since 1979, she has been an exhibit and evaluation consultant with art, history, natural history, and science museums, as well as zoos and aquariums. Before then, she was head of a museum education department for eight years, and had shorter stints as a high school science teacher and a research lab technician. Serrell holds an MA in science teaching in informal settings and a BS in biology. In 1995, she was a guest scholar at The J. Paul Getty Museum. She has been a frequent museum visitor all her life.

SKU	Unavailable
ISBN 13	9780761991069
ISBN 10	0761991069
Title	Exhibit Labels
Author	Beverly Serrell
Condition	Unavailable
Binding Type	Paperback
Publisher	AltaMira Press,U.S.
Year published	1996-05-07
Number of pages	280
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.