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The Experience Effect by Jim Joseph

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Summary

What motivates consumers to buy? It’s more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.

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The Experience Effect by Jim Joseph

What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.

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JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.
SKU Unavailable
ISBN 13 9780814437599
ISBN 10 0814437591
Title The Experience Effect
Author Jim Joseph
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Focus
Year published 2018-04-13
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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