Experiential Marketing by Shirra Smilansky
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Experiential Marketing is a complete and comprehensive guide..a must for those in charge of their business' marketing." Reviewers Bookwatch, June 2009
Shaz Smilansky is director and founder of experiential marketing agency, Blazinstar Marketing. Blazinstar has been running for six years, providing high-end, face-to-face campaigns for clients such as Nestlé, O2, Calvin Klein, MasterCard, Nectar Card, and many more.
| SKU | Unavailable |
| ISBN 13 | 9780749452759 |
| ISBN 10 | 0749452757 |
| Title | Experiential Marketing |
| Author | Shirra Smilansky |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2009-02-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |