Exploring Marketing Research by William G Zikmund
With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.| SKU | Unavailable |
| ISBN 13 | 9780030187636 |
| ISBN 10 | 003018763X |
| Title | Exploring Marketing Research |
| Author | William G Zikmund |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 1996-08-01 |
| Number of pages | 656 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |