Exploring the Elements of Design by Poppy Evans

Exploring the Elements of Design by Poppy Evans

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Summary

A practical and visual introduction to the art of graphic design, this illustrated full-color book offers explanations of the fundamental principles, award-winning examples of professional work, and diagrams that show how these principles operate in successful design solutions.

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Exploring the Elements of Design by Poppy Evans

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of "Exploring The Elements of Design" again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options.The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends - all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.
Thomas, Mark A.: - Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.
SKU Unavailable
ISBN 13 9781418038557
ISBN 10 1418038555
Title Exploring the Elements of Design
Author Poppy Evans
Condition Unavailable
Binding Type Paperback
Publisher Course Technology
Year published 2007-08-15
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.