The Extra Mile by David Macleod
The business world is changing and company success is no longer based on who has the best strategy, but rather who best implements their strategy. This book explains how engaging and aligning employees is the new source of competitive advantage, and shows managers and leaders how to successfully implement this.
David MacLeod has a degree in Business Studies and is a Visiting Professor of the Cass Business School (City University). He managed the Dulux brand through a major phase of innovation and as Chief Executive of a number of ICI businesses has extensive experience of improving financial performance. Chris Brady is the Dean of the business School at Bournemouth University. He has published on topics as varied as US foreign policy, cabinet government, teamwork, the business of football, intelligence failures and the United Nations.
| SKU | Unavailable |
| ISBN 13 | 9780273703945 |
| ISBN 10 | 0273703943 |
| Title | The Extra Mile |
| Author | David Macleod |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 2007-12-19 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |