Extreme Trust by Don Peppers
How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this trustability will transform every industry. Retail banks won't be able to rely as much on overdraft charges. Consumers will expect retailers to remind them when they have unused balances on gift cards. Credit card companies will coach customers to avoid excessive borrowing. Cell phone providers will help customers find appropriate calling plans for their usage patterns. Success won't come from top-down rules and processes, bBecoming Lucy, Morning for Dove, Discovering Becky, Caroline's Decision, Not on the Menu, a portion of a novella collection with DiAnn Mills, Janice Thompson, and Kathleen Y'Barbo, and River Walk Christmas, a novella collection with Beth Goddard, Lynette Sowell, and Kathleen Y'Barbo are among Martha Rogers's works. She holds a master's degree in education and lives with her husband in Houston, Texas. She was a former schoolteacher and English instructor.
| SKU | Unavailable |
| ISBN 13 | 9781591844679 |
| ISBN 10 | 1591844673 |
| Title | Extreme Trust |
| Author | Don Peppers |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2012-04-26 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |