Fables, Fashions, and Facts About Advertising by John Philip Jones

Fables, Fashions, and Facts About Advertising by John Philip Jones

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

"The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotionJohn Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function."

-- Philip J. Kitchen

"This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective."

-- Jan S. Slater, Ph.D.

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.

SKU	Unavailable
ISBN 13	9780761927990
ISBN 10	0761927999
Title	Fables, Fashions, and Facts About Advertising
Author	John Philip Jones
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2004-01-21
Number of pages	328
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.